In conjunction with the rollout of the new White Label, Concreteworks and the creative director of Calvin Klein collaborated to develop a signature concrete solution using Ductal®, an advanced cement based material, to cast long panels with a minimal thickness. The intention was to capture the rawness of poured concrete inside tidy retail spaces. Five stores nationwide received this makeover requiring 25,000 square feet of custom panels to create modular volumes that give the appearance of structure.